LSW Lighting Ltd

Team

Principals

Dean Lind

dlind@lswlighting.ca

780-433-4025

Dean is the "L" in LSW and grew up in Alberta. He discovered lighting while pursuing an education degree. Six pages into a lamp technical guide, and he knew what he wanted to be when he grew up.

After gaining over 21 years of experience in lighting at both the retail and wholesale level, Dean moved on to purchase a lighting agency back in 2008 and hasn’t looked back since.
At LSW Lighting, Dean does some design and AGi32 work. With his help, his clients get the right design for their needs.

Dean also manages the business side of the agency while playing a leadership role within the sales and operations of the company. He also is the go-to IT guy.

In his spare time, Dean loves to play with his pooch (@Olivethereasons) and tool around with cars or computers. When he is not doing any of those he likes to tinker with his Harley Davidson Rocker Custom motorcycle.

Edmonton Sales

Ryan Sonnenberg

Edmonton Sales Manager / Specification Sales

rsonnenberg@lswlighting.ca

587-525-9912

Ryan comes to LSW Lighting with decades worth of experience at the manufacturing and contractor levels in the electrical field. Ryan has taken the "S" in "LSW" as his own and we couldn't be happier.

Supplementing his work experience, is several Philips Lighting Certifications, including courses in: Lighting Theory, Ballasts and other advanced lighting technology courses.

Ryan was also the first person in Canada to achieve the Philips Lighting LED certification.

Ryan came to find his passion in lighting, as a teenager, when he read a pamphlet about lighting technologies.

This led to his discovery that lighting can be used to positively influence the everyday lives of people. And since that moment, he has strived to achieve that ideal for his customers.

Jeff Nicholson

Distributor / Contractor Sales

jeff@lswlighting.ca

587-525-9913

Jeff Nicholson. Local Style Icon. Car Guy. Sun Worshipper.

-Apprentice Millionaire. Champion. Crooner?

Cars! If you ever need to get Jeff’s attention, start talking about the glorious beasts of the road. The man is well on his way to filling an entire warehouse of collectible cars.

Now that you know a little bit about Jeff’s passion, you should know that he has worked a considerable amount of time in the electrical industry (almost 3 decades!), and he has volunteered his time to be a community leader – as a city champion football coach.

Michael Gonzalez

Specification Sales

mgonzalez@lswlighting.ca

587-525-9917

Michael Gonzalez – Lets play a game. We will give you a list of characteristics that we know to be true about Michael, and you can guess on whether he was a Boy Scout. Michael is known to be passionate, helpful, fun, outgoing, happy, trustworthy, smart, curious, cheerful, kind, a critical thinker, a planner, and a motivator. Next time you see him, ask him about the Boy Scout Motto – chances are he will be prepared with a statement.

Courtney Palchuk

Specification Sales

cpalchuk@lswlighting.ca

587-525-9907

Faithful, Inquisitive, Righteous, Defender of All.
Friend of Aslan.

Have you ever met someone who gives the impression that they have been on this Earth more than a few times? Courtney is such a person. Her presence is a calm one, but you get the sense that under the peaceful exterior she is brewing up some good magic. If you have watched her product videos, you will understand. We suspect that she walked out of a storybook into the offices of LSW.

Norman Henze

Specification Sales

nhenze@lswlighting.ca

587 855 3840

Meet Norm, our soon-to-be lighting guru with over 40 years of experience. He started in a warehouse but quickly lit up roles like order desk, sales, and regional management. Now, he’s dazzling Alberta with LSW Lighting.

Norm isn’t just a maestro in the lighting world; he's also a wizard at charming customers. When he's not illuminating spaces, he's jamming on his guitar in a band, cruising on his motorcycle, snapping photos, or lifting weights—basically, he's a human Swiss Army knife. His passions? Music, specific drinks (no generic ones for him), and family. In his wildest dreams, he's either behind a camera for National Geographic or rocking out on stage. Known for his loyalty, integrity, and occasional bouts of daydreaming, Norm is truly one of a kind.

Colin Wright

Roadway / Specification Sales

cwright@lswlighting.ca

587-525-9908

Colin Wright - Colin Wright is a founding member and is the “W” in LSW.

Previous experience comes from being the Principal of Focus Lighting Agencies.
You can often find him working behind the scenes on stage productions and as a member of the crew for various live bands. *There is a story in there somewhere*.

Colin loves working with people on the design team to get the lighting to work out just right. It is a moment of pride when the outcome of the design matches the concept perfectly.

He takes on a mentor role with the up and comers in the lighting industry, to help them stay current with technology and environmental factors.

Colin appears to be a bit of a renaissance man when it comes to his time outside of work.
He loves the theatre, music, and traveling. He also finds time to give back to his community by volunteering for several charities and organizations around town.

Turning Edmonton into a world leader in lighting is Colin’s dream and he has the best words to live by: "Be Involved".

Calgary Sales

Tom Clooney

Calgary Manager / Specification Sales

tclooney@lswlighting.ca

403-803-5884

Tom is always expanding on his education and training to provide the very best for his customers.
Recently he has been working on interpreting photometry and using lighting software.
He has been factory trained by most of our key lighting manufacturers and isn’t stopping there. He hopes to compliment his lighting education by completing the various IES courses that are available.

Steven Dumais

Distributor / Contractor Sales

sdumais@lswlighting.ca

825-305-2161

If you need someone who can crunch numbers, toss balls, and smoke meats (not cigarettes), meet Steven Dumais, our Distributor and Contractor sales rep at LSW Calgary.
Steven is a wizard with math and a fanatic of sports, especially baseball and F1 racing. He also loves to cook everything on his smoker, from briskets to cookies, so don't be surprised if he shows up at your door with a plate of smoked goodies.

Steven has been in the lighting industry for a long time, and he knows how to play well with others and make friends. He is loyal, hilarious, and hard working, and he will always go the extra mile for his customers and coworkers. He is also a proud father of two kids and a loving husband to his wife of almost 20 years. Family is super important to him, and he considers LSW Lighting as part of his extended family too.

Dawn Solomon

Specification Representative

dsolomon@lswlighting.ca

587-999-2877

Dawn's family is growing! She will be back with us shortly.

Yehia Harrison

Specification Representative

yharrison@lswlighting.ca

587 355 1739‬

POW! Here I am!

A past life Egyptian prince.

Yehia is a man to watch out for. Talk about a boy on fire. Yehia is hungry, and not just for his father’s delicious cooking. He is someone we should expect great things from in Calgary. Self described as strong, loyal, powerful, generous, kind, passionate and imaginative. He has all the qualities of a conquering hero. Perhaps Yehia, you could use some of these qualities to help the marine life of Canada. The lighting industry is known for their love of turtles, and is working on helping them survive. Is there marine life in Calgary?

Xavier Varghese

Specification Representative

xvarghese@lswlighting.ca

587 318 7384

Meet Xavier , also known as the “Bull’s Eye” of the office. When he is not busy hitting the target at work, you can find him indulging in his love for Indian spicy food and making friends left, right, and center. With a personality as friendly as his, it’s no wonder he is known for diffusing tense situations with ease. But don’t be fooled by his jolly demeanor, he also is a fierce competitor, having won the "MVP" (Most Valuable Player) Award from Signify a few times. So, if you’re ever in need of a laugh, a friend, or a spicy food recommendation, you know who to turn to.

Quotations

Mike Holmes

Quotations Manager

mholmes@lswlighting.ca

587-525-9911

Mike was one of the original Advantage Lighting team members before they joined forces with Focus Lighting Agencies to become LSW Lighting in Nov of 2012. Being part of the Project Co-ordinator team, Mike is involved in all aspects of project completion.

In Mike’s spare time he can be found cleaning up at a poker game, or making plans for lighting Downtown Edmonton to resemble the Las Vegas Strip

Chris Chesworth

Quotations

cchesworth@lswlighting.ca

780-540-5455

Songwriter, Family Man, Golden Retriever?
Globe-trotter, Guitar God Apprentice, Family Man.
When talking to Chris, you soon realize that his family means everything. He and his wife have 5 kids. FIVE! When not at work, Chris can be found spending time with them, and jamming on his guitar – chasing the audacious goal of being a shred artist. When asked what words describe him, Chris chose the following adjectives – loyal, dependable, and creative. Bet you $10 that you will find a tennis ball in his desk. He is definitely part Golden Retriever. Noodle On Chris!

Laura Bzowy

Quotations

laura@lswlighting.ca

587-525-9919

"A blank page of canvas". Her favourite!

The next big thing

Soon to be

587-330-0212

Project Management

Cayley Sargent

Project Coordinator

csargent@lswlighting.ca

587-525-9915

Cayley has been with LSW Lighting since it was formed in November of 2012. As a Quotations/CSR team member she uses her 25+ years of customer service experience daily.
Cayley has a remarkable talent for keeping herself and the customer calm and happy. This might have something to do with her love of life and laughter. Her “joie de vivre” is indeed infectious.
In her spare time, Cayley can be found outdoors playing golf, slo-pitch, camping, or playing with her incredible dog Jackson! (Although we are not sure why, Dean often refers to him as Half Ton)

Trisha S

Project Coordinator

trisha@lswlighting.ca

587-525-9914

T – Environmentalist, Animal Caretaker, Future Jeopardy Champion
Support Human, Passionate, Bilingual

Passion about her job and other causes (such as animal welfare and environmental issues) are what drives T. She approaches the human and canine species’ with kindness, compassion, and thoughtfulness. Respect for our customers and manufacturers is what makes T excellent at her job. Just ask her, she will tell you!

Looking for someone to wear this sock!

Project Coordinator

825-305-2163

We are waiting to write something clever here. 😂

Administration

Randene Craig

rcraig@lswlighting.ca

Randene has been with LSW Lighting Lighting since November of 2012. As the Office Administrator, she gets to use her natural sleuthing abilities to reconcile accounting discrepancies.

Outside of the office she spends time with her dog and stays centered by doing yoga. Not one to idle away her day, Randene follows the Dionysian attitude “Just Do It” (made famous by a certain sportswear company).

Jackson

D.O.G (Director Of Greeting)

jackson@lswlighting.ca

Introducing the new interim LSW Director of Greeting (D.O.G), "Jackson". Weighing in at 110 lbs, Jackson's presence is as commanding as his personality. His unwavering loyalty is palpable, especially when he's by Cayley's side, so those meeting him for the first time should take note. A lover of the great outdoors, Jackson can often be found in hot pursuit of squirrels, rabbits, and even coyotes, which can be quite the adventure for anyone holding his leash! And as you might deduce from his photo, Jackson is quite the social butterfly, always ready to be the life of the party.

In Loving memory
LSW Founding Director Of Greeting

(Retired)