Team
Edmonton Sales
Ryan Sonnenberg
President
rsonnenberg@lswlighting.ca
587-525-9912
Ryan comes to LSW Lighting with decades worth of experience at the manufacturing and contractor levels in the electrical field.
Supplementing his work experience, are several Lighting Certifications, including courses in: Lighting Theory, Ballasts and other advanced lighting technology courses.
Ryan was also the first person in Canada to achieve the Philips Lighting LED certification.
Ryan came to find his passion in lighting, as a teenager, when he read about the different lighting technologies of the early 2000's.
This led to his discovery that lighting can be used to positively influence the everyday lives of people. And since that moment, he has strived to achieve that ideal for his customers.
Jeff Nicholson
Distributor / Contractor Sales
jeff@lswlighting.ca
587-525-9913
Jeff Nicholson. Local Style Icon. Car Guy. Sun Worshipper.
-Apprentice Millionaire. Champion. Crooner?
Cars! If you ever need to get Jeff’s attention, start talking about the glorious beasts of the road. The man is well on his way to filling an entire warehouse of collectible cars.
Now that you know a little bit about Jeff’s passion, you should know that he has worked a considerable amount of time in the electrical industry (almost 3 decades!), and he has volunteered his time to be a community leader – as a city champion football coach.
Michael Gonzalez
Specification Sales
mgonzalez@lswlighting.ca
587-525-9917
Michael Gonzalez – Lets play a game. We will give you a list of characteristics that we know to be true about Michael, and you can guess on whether he was a Boy Scout. Michael is known to be passionate, helpful, fun, outgoing, happy, trustworthy, smart, curious, cheerful, kind, a critical thinker, a planner, and a motivator. Next time you see him, ask him about the Boy Scout Motto – chances are he will be prepared with a statement.
Courtney Palchuk
Specification Sales
cpalchuk@lswlighting.ca
587-525-9907
Faithful, Inquisitive, Righteous, Defender of All.
Friend of Aslan.
Have you ever met someone who gives the impression that they have been on this Earth more than a few times? Courtney is such a person. Her presence is a calm one, but you get the sense that under the peaceful exterior she is brewing up some good magic. If you have watched her product videos, you will understand. We suspect that she walked out of a storybook into the offices of LSW.
Norman Henze
Specification / Industrial Sales
nhenze@lswlighting.ca
587 855 3840
Meet Norm, our soon-to-be lighting guru with over 40 years of experience. He started in a warehouse but quickly lit up roles like order desk, sales, and regional management. Now, he’s dazzling Alberta with LSW Lighting.
Norm isn’t just a maestro in the lighting world; he's also a wizard at charming customers. When he's not illuminating spaces, he's jamming on his guitar in a band, cruising on his motorcycle, snapping photos, or lifting weights—basically, he's a human Swiss Army knife. His passions? Music, specific drinks (no generic ones for him), and family. In his wildest dreams, he's either behind a camera for National Geographic or rocking out on stage. Known for his loyalty, integrity, and occasional bouts of daydreaming, Norm is truly one of a kind.
Andy Dunbar
Specification Sales / Controls Specialist
adunbar@lswlighting.ca
587 731 7384
Andy Dunbar – Professional Problem Solver (and Occasional Mountain Bike Crash Tester)
Andy didn’t exactly take the straight path into lighting. His early career aspirations pointed toward physiotherapy. Then anatomy textbooks lost the battle to real life. Instead, he finished his degree, picked up a wide range of skills (including canoeing, European handball, and yes… children’s folk dance), and found his way into a career built on people, not just products. Outside of work, Andy is a man of contradictions. He loves fishing… but doesn’t actually like fish. He golfs… but admits he’s not very good. He builds things in his garage, constantly has a home project on the go, and mountain bikes just enough to occasionally forget that falling hurts (until it does).
If you meet Andy, you’ll quickly notice he brings a bit of humour with him think “life of the party” energy with the ability to flip the switch and get serious when it matters. If he had to pick a kindred spirit, it would be someone who knows when to joke and when to get things done.
Mike Holmes
Roadway Manager
mholmes@lswlighting.ca
587-525-9911
Mike was one of the original Advantage Lighting team members before they joined forces with Focus Lighting Agencies to become LSW Lighting in Nov of 2012. Being part of the Project Co-ordinator team, Mike is involved in all aspects of project completion.
In Mike’s spare time he can be found cleaning up at a poker game, or making plans for lighting Downtown Edmonton to resemble the Las Vegas Strip
