LSW Lighting Ltd

Team

Principals

Dean Lind

dlind@lswlighting.ca

780-433-4025

Dean is the "L" in LSW and grew up in Alberta. He discovered lighting while pursuing an education degree. Six pages into a lamp technical guide, and he knew what he wanted to be when he grew up.

After gaining over 21 years of experience in lighting at both the retail and wholesale level, Dean moved on to purchase a lighting agency back in 2008 and hasn’t looked back since.
At LSW Lighting, Dean does some design and AGi32 work. With his help, his clients get the right design for their needs.

Dean also manages the business side of the agency while playing a leadership role within the sales and operations of the company. He also is the go-to IT guy.

In his spare time, Dean loves to play with his pooch (@Olivethereasons) and tool around with cars or computers. When he is not doing any of those he likes to tinker with his Harley Davidson Rocker Custom motorcycle.

Edmonton Sales

Ryan Sonnenberg

Edmonton Sales Manager / Specification Sales

rsonnenberg@lswlighting.ca

587-525-9912

Ryan comes to LSW Lighting with decades worth of experience at the manufacturing and contractor levels in the electrical field. Ryan has taken the "S" in "LSW" as his own and we couldn't be happier.

Supplementing his work experience, is several Philips Lighting Certifications, including courses in: Lighting Theory, Ballasts and other advanced lighting technology courses.

Ryan was also the first person in Canada to achieve the Philips Lighting LED certification.

Ryan came to find his passion in lighting, as a teenager, when he read a pamphlet about lighting technologies.

This led to his discovery that lighting can be used to positively influence the everyday lives of people. And since that moment, he has strived to achieve that ideal for his customers.

Jeff Nicholson

Distributor / Contractor Sales

jeff@lswlighting.ca

587-525-9913

Jeff Nicholson. Local Style Icon. Car Guy. Sun Worshipper.

-Apprentice Millionaire. Champion. Crooner?

Cars! If you ever need to get Jeff’s attention, start talking about the glorious beasts of the road. The man is well on his way to filling an entire warehouse of collectible cars.

Now that you know a little bit about Jeff’s passion, you should know that he has worked a considerable amount of time in the electrical industry (almost 3 decades!), and he has volunteered his time to be a community leader – as a city champion football coach.

Michael Gonzalez

Specification Sales

mgonzalez@lswlighting.ca

587-525-9917

Michael Gonzalez – Lets play a game. We will give you a list of characteristics that we know to be true about Michael, and you can guess on whether he was a Boy Scout. Michael is known to be passionate, helpful, fun, outgoing, happy, trustworthy, smart, curious, cheerful, kind, a critical thinker, a planner, and a motivator. Next time you see him, ask him about the Boy Scout Motto – chances are he will be prepared with a statement.

Courtney Palchuk

Specification Sales

cpalchuk@lswlighting.ca

587-525-9907

Faithful, Inquisitive, Righteous, Defender of All.
Friend of Aslan.

Have you ever met someone who gives the impression that they have been on this Earth more than a few times? Courtney is such a person. Her presence is a calm one, but you get the sense that under the peaceful exterior she is brewing up some good magic. If you have watched her product videos, you will understand. We suspect that she walked out of a storybook into the offices of LSW.

Norman Henze

Specification / Industrial Sales

nhenze@lswlighting.ca

587 855 3840

Meet Norm, our soon-to-be lighting guru with over 40 years of experience. He started in a warehouse but quickly lit up roles like order desk, sales, and regional management. Now, he’s dazzling Alberta with LSW Lighting.

Norm isn’t just a maestro in the lighting world; he's also a wizard at charming customers. When he's not illuminating spaces, he's jamming on his guitar in a band, cruising on his motorcycle, snapping photos, or lifting weights—basically, he's a human Swiss Army knife. His passions? Music, specific drinks (no generic ones for him), and family. In his wildest dreams, he's either behind a camera for National Geographic or rocking out on stage. Known for his loyalty, integrity, and occasional bouts of daydreaming, Norm is truly one of a kind.

Andy Dunbar

Specification Sales / Controls Specialist

adunbar@lswlighting.ca

587 731 7384

Andy Dunbar – Professional Problem Solver (and Occasional Mountain Bike Crash Tester)

Andy didn’t exactly take the straight path into lighting. His early career aspirations pointed toward physiotherapy. Then  anatomy textbooks lost the battle to real life. Instead, he finished his degree, picked up a wide range of skills (including canoeing, European handball, and yes… children’s folk dance), and found his way into a career built on people, not just products. Outside of work, Andy is a man of contradictions. He loves fishing… but doesn’t actually like fish. He golfs… but admits he’s not very good. He builds things in his garage, constantly has a home project on the go, and mountain bikes just enough to occasionally forget that falling hurts (until it does).

If you meet Andy, you’ll quickly notice he brings a bit of humour with him think “life of the party” energy with the ability to flip the switch and get serious when it matters. If he had to pick a kindred spirit, it would be someone who knows when to joke and when to get things done.

Calgary Sales

Tom Clooney

Calgary Manager / Specification Sales

tclooney@lswlighting.ca

403-803-5884

Tom is always expanding on his education and training to provide the very best for his customers.
Recently he has been working on interpreting photometry and using lighting software.
He has been factory trained by most of our key lighting manufacturers and isn’t stopping there. He hopes to compliment his lighting education by completing the various IES courses that are available.

Dawn Solomon

Specification Representative

dsolomon@lswlighting.ca

587-999-2877

This one! Delightful mix of caring, creativity, and a dash of sarcasm. Imagine a DIY enthusiast who can fix anything with a roll of duct tape and a sarcastic comment. Inspired by her mom, who could probably build a house with one hand while painting a masterpiece with the other, she pursued a career in the electrical trade. Her former Project Manager once said she was the best and most knowledgeable electrician ever, which is a fancy way of saying she knows how to change a light bulb without electrocuting herself.

Her personal credo? If it's not perfect, it's not done. And sometimes, when she is feeling particularly rebellious, she might just self-checkout her organic bananas as regular bananas. Shhh, don't tell anyone!

Yehia Harrison

Specification Representative

yharrison@lswlighting.ca

587-355-1739‬

POW! Here I am!

A past life Egyptian prince.

Yehia is a man to watch out for. Talk about a boy on fire. Yehia is hungry, and not just for his father’s delicious cooking. He is someone we should expect great things from in Calgary. Self described as strong, loyal, powerful, generous, kind, passionate and imaginative. He has all the qualities of a conquering hero. Perhaps Yehia, you could use some of these qualities to help the marine life of Canada. The lighting industry is known for their love of turtles, and is working on helping them survive. Is there marine life in Calgary?

Jarid Rattai

Distributor / Contractor Sales

jrattai@lswlighting.ca

825-305-2161

Jarid – Part Lighting Pro, Part Rock Band, Part Weekend Golfer

Jarid’s story starts with trophies, medals, and a competitive streak from his soccer days. That drive never really left. It just shifted from the field into work, where teamwork matters a lot more than individual stats.

Outside of work, Jarid has a few things that keep him busy. He enjoys golf, even if he is the first to admit he is not out there giving the pros any sleepless nights. He likes the challenge of it and the chance to slow down for a few hours. Music has also always been a big part of his life. Classic rock is usually the first choice, and if there is a guitar nearby, chances are he is going to pick it up. Truthfully, if there is almost any instrument around, he will probably give that a try too.

Quotations

Mike Holmes

Quotations Manager

mholmes@lswlighting.ca

587-525-9911

Mike was one of the original Advantage Lighting team members before they joined forces with Focus Lighting Agencies to become LSW Lighting in Nov of 2012. Being part of the Project Co-ordinator team, Mike is involved in all aspects of project completion.

In Mike’s spare time he can be found cleaning up at a poker game, or making plans for lighting Downtown Edmonton to resemble the Las Vegas Strip

Chris Chesworth

Quotations

cchesworth@lswlighting.ca

780-540-5455

Songwriter, Family Man, Golden Retriever?
Globe-trotter, Guitar God Apprentice, Family Man.
When talking to Chris, you soon realize that his family means everything. He and his wife have 5 kids. FIVE! When not at work, Chris can be found spending time with them, and jamming on his guitar – chasing the audacious goal of being a shred artist. When asked what words describe him, Chris chose the following adjectives – loyal, dependable, and creative. Bet you $10 that you will find a tennis ball in his desk. He is definitely part Golden Retriever. Noodle On Chris!

Laura Bzowy

Quotations

laura@lswlighting.ca

587-525-9919

"A blank page of canvas". Her favourite!

Joshua Gonzales

Quotations

jgonzales@lswlighting.ca

587-330-0171

Joshua, not just a nerd, he’s a multi-sport, comic-loving, video game–playing, QR-code–scanning lighting nerd. At LSW, we hire so many nerds that, rumor has it, if you go to http://www.lightingnerds.ca, you might catch him singing his favourite tune before leading a seminar on the optimal lighting design for beer league basketball. Just kidding but you should check it out anyway. We call him "Copper", ask him why.

Project Management

Cayley Sargent

Project Coordinator

csargent@lswlighting.ca

587-525-9915

Cayley has been with LSW Lighting since it was formed in November of 2012. As a Quotations/CSR team member she uses her 25+ years of customer service experience daily.
Cayley has a remarkable talent for keeping herself and the customer calm and happy. This might have something to do with her love of life and laughter. Her “joie de vivre” is indeed infectious.
In her spare time, Cayley can be found outdoors playing golf, slo-pitch, camping, or playing with her incredible dog Jackson! (Although we are not sure why, Dean often refers to him as Half Ton)

Trisha S

Project Coordinator

trisha@lswlighting.ca

587-525-9914

T – Environmentalist, Animal Caretaker, Future Jeopardy Champion
Support Human, Passionate, Bilingual

Passion about her job and other causes (such as animal welfare and environmental issues) are what drives T. She approaches the human and canine species’ with kindness, compassion, and thoughtfulness. Respect for our customers and manufacturers is what makes T excellent at her job. Just ask her, she will tell you!

Looking for someone to wear this sock!

Project Coordinator

825-305-2163

We are waiting to write something clever here. 😂

Administration

Randene Craig

rcraig@lswlighting.ca

Randene has been with LSW Lighting Lighting since November of 2012. As the Office Administrator, she gets to use her natural sleuthing abilities to reconcile accounting discrepancies.

Outside of the office she spends time with her dog and stays centered by doing yoga. Not one to idle away her day, Randene follows the Dionysian attitude “Just Do It” (made famous by a certain sportswear company).

Jackson!

D.O.G (Director Of Greeting)

jackson@lswlighting.ca

LSW Mourns the Loss of Our Beloved Interim Director of Greeting (D.O.G.), Jackson
At LSW Lighting, relationships are at the center of everything we do. Over the years we have welcomed many great people through our doors, but there are rare moments when someone becomes part of the spirit of the place itself. For us, that someone was Jackson.

We are saddened to share the loss of Jackson, our much loved Interim Director of Greeting (D.O.G.).
Jackson was impossible to miss. At 110 pounds, he had a strong and confident presence that filled the room the moment he arrived. Visitors quickly learned that the first introduction at LSW often came from Jackson. His job title may have been playful, but his commitment to greeting everyone who walked through the door was very real.

Anyone who knew Jackson also knew where his loyalty lived. He was almost always close to Cayley, watching carefully and making sure everything around him felt right. If you met Jackson for the first time, you likely noticed that his attention stayed focused on her. That loyalty was part of what made him so special.
Jackson loved being outside. Walks were never quiet or uneventful when he was around. Squirrels, rabbits, and even the occasional coyote could instantly turn a calm outing into a full adventure. Anyone holding the leash quickly understood that Jackson approached life with enthusiasm and determination.

Despite his size, Jackson also had a playful and social side. He enjoyed people and seemed to know when something interesting was happening. Gatherings, visits, or a busy day around the office often meant Jackson was right in the middle of it all, enjoying the attention and sharing his calm but confident presence.
Over time he became part of the everyday life at LSW. Many customers, friends, and team members came to expect his greeting when they arrived. It is a small thing, but those small moments often leave the biggest memories.

Jackson will be deeply missed by Cayley, her husband Robert, and by everyone at LSW who had the chance to know him. His loyalty, personality, and quiet companionship left a mark on all of us.
Thank you, Jackson, for the years you spent welcoming people, standing guard beside your person, and reminding us how simple loyalty and friendship can be.

You will always be part of the LSW family.

In Loving Memory
LSW Founding Director Of Greeting

(Retired)